發布時間:2019年6月26日 11:07:51 瀏覽次數:



Professor Lin Zijie, Dean of Gengdan Academy Design (GAD)







Dear students of 2019,

Thank you for paying us attention and warmly welcome for you to join us in GAD! This here is a place where you can gain insights into the international trend, unleash your personal potential in design, practice innovative ways of design, and embark on your journey of design.


▪ 這裏匯聚了由北京向世界延伸的全球優質藝術教育資源。

Gengdan Academy of Design closest to the world


Located in Shunyi District and in the proximity of superior art education resources like the Capital International Airport Economic Zone, Tianzhu Cultural and Creative Base, Beijing International Exhibition Center, China Film Group Film Base, 798 Art Culture and Creation Base, Central Academy of Fine Arts and Beijing Film Academy(new campus), GAD enjoys the best environment for art education.


▪ 這裏為你提供了更多選擇和差異化競爭優勢的教育模式

An Education model which empowers students with more choices to get competitive differentiation and advantages


GAD endeavors to provide students with adequate choices and empowers them to have the vision and approaches to make proper choices to get competitive differentiation and advantages. It helps students to discover the path that suits them the best. Students choose courses with English as the medium of instruction or courses with Chinese as the medium of instruction or bilingual instruction courses according to the curriculum navigation system and their own interests. Students who choose courses with Chinese as the medium of instruction can independently select course modules, programmes, application-oriented projects in workshops, graduation projects or entrepreneur or innovation projects.


▪ 這裏是踐行應用型人才培養和創新創業教育的基地

An application-oriented education committed to foster talents with competitive cutting edge in the job market, innovators and entrepreneurs


In cooperation with prominent universities, enterprises and institutions at home and broad, GAD boasts a faculty of over 100 with double qualifications. It has also established in- and off- workshops, incubators, Creation and Practice Academy and internship bases.


In face of the demand of application-oriented talents in the design industry, GAD has established New Media Teaching Center, Commercial Design and Teaching Center, Animation and Film Teaching Center by integrating art, engineering and business related subjects of the university. Thus teaching is organized with capability cultivation as the guiding principle.


▪ 這裏時時與國際相連、事事與世界同步

An Internationalized education platform linking world resources

學院2017年加入聯合國唯一認證的國際藝術設計院校聯盟(Cumulus),聯盟平台上有幾百所世界一流藝術類院校。並且聯盟(Cumulus)亞洲區域唯一執委肖勇教授(2008年奧運會獎牌設計師)六年來一直擔任學院學委會主任,引領國際化辦學。歐洲諸多高校對我院啟動伊拉斯謨Erasmus Programme+(免學費交換生歐盟項目)。目前,英文授課國際班(雙學位)、國際工作室、國際工作坊、國際交換生及國際遊學等多種方式教學已經成為國際化辦學的常態。

Since 2017, we have been a member of Cumulus (International Association of Universities and Colleges of Art, Design and Media), which has won sole acknowledgement by the EU and a hundred of key universities in the world as its members. Its sole executive member from Asia, Professor Xiaoyong (who is also a designer for 2008 Olympic medals) has been the director of the Academic Committee of GAD and steered the Academy in its internationalization endeavor. A host of universities in Europe have opened Erasmus Programme (an EU programme that exempts exchanging students of tuition fees) to our school. At present, international classes (double degrees), international workshops, international studioses, international exchange students, and international tour and study programmes, all these forms of teaching have become a normal state.

▪ 這裏擁有開啟學生創造潛力的體驗式開放性教育教學空間

Open and experiential teaching spaces to spark creativity  


In light of the features of art education and with full consideration to the way of learning and behaviors of the young generation, we have built up research centers and workshops that are open and experiential teaching spaces integrating teaching, working, exhibiting and exchanging uses.

▪ 這裏有充分發揮學生興趣愛好展示個性才藝綻放青春活力的舞台

A stage giving full play to the vitality, potential and talents of students


The school has various student clubs such as photography, art, dance, music, basketball, martial arts, taekwondo, robots, etc., and a variety of extra-curriculum activities such as the annual micro-film contest, sitcom contest, marathon, community service, etc, providing great opportunities for all-rounded human development.



Dear students of 2019


Being open, international and application-oriented are the characteristics of our university and fruitful results have been achieved in employment, further studies, and competitions. Our students have found their path into prominent enterprises and institutions both at home and abroad. For example, Bai Anqi won the title of Excellent Social Worker of Beijing, and Huang Yuanbo, a fine example of entrepreneur setting up Shiche Technology Co.Ltd, to name but a few. There are still more students, admitted by renowned universities like Peking University, Academy of Art & Design, Tsinghua University, China Central Academy of Fine Arts, Royal College of Art, and San Francisco Art Institute for further studies, enjoy international employment opportunities. GAD also saw over 1,000 students won awards in competitions in China and overseas. All of these graduates have become the talents of this era, the proud of GAD as well as their families.


Today, in the face of the widespread transformation and opportunities in the design industry around the world, in the face of the urgent demand of creative design talents against the backdrop of the industrial upgrading in China, in the face of the customized development demand of each student, we are fully prepared for the upcoming of your future.   




May you choose an education of art and design.

Welcome to your coming to GAD.

This here will be a station in your youth to embark on an amazing journey of art and design.  



Lin Zijie

Dean of Gengdan Academy of Art (GAD)